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The Biggest Advantage Small Amazon Brands Still Have
If you ask most Amazon sellers what their biggest challenge is, you’ll hear familiar answers: All of those things matter. But they create a dangerous assumption: That small brands are destined to lose. History suggests otherwise. In fact, many of today’s successful Amazon brands started by competing against companies that were far larger and better…
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Why Some Amazon Sellers Keep Finding Opportunities While Others Keep Finding Problems
Spend enough time talking to Amazon sellers and you’ll notice something interesting. Two people can look at the exact same market and come away with completely different conclusions. One seller sees: The other sees: Same market. Different perspective. And over time, that difference often determines who succeeds. Most Sellers Are Trained to Look for Risk…